Women's Fitting Guides

85% of women are wearing the wrong size bra so we recommend to be professionally fitted by an im consultant every six months.

This is our complimentary service and provided free of charge and without obligation.

If you're unable to visit us or one of our boutiques in person please follow the steps below to calculate your current bra size.

A bra size is consists of two measurements:
1. Cup Size
2. Underbust Size

Determining your bra size is simple:
Cup Size:
Measure over the fullest part of the body.

Underbust Size:
Wrap a tape measure around your rib cage, under your bust.

Cup size conversions
Cup size (in cm)

A	77-79	82-84	87-89	92-94	97-99	102-104	107-109
B	79-81	84-86	89-91	94-96	99-101	104-106	109-111
C	81-83	86-88	91-93	96-98	101-103	106-108	111-113
D	83-85	88-90	93-95	98-100	103-105	108-110	113-115
E	85-87	90-92	95-97	100-102	105-107	110-112	115-117
F	87-89	92-94	97-99	102-104	107-109	112-114	117-119
G	89-90	94-96	99-101	104-106	109-111	114-116	119-121

Underbust Conversions
Underbust size (in cm)

	63-67	68-72	73-77	78-82	83-87	88-92	93-97
AUS	8	10	12	14	16	18	20
FR	80	85	90	95	100	105	110
UK/ US	30	32	34	36	38	40	42
EUR	65	70	75	80	85	90	95

Graded Cup Conversions
Due to cup grading of sizes a woman can wear several sizes well especially with the multiple hook and eye fastenings offered on the back of most bras so if your desired size is not available you may wish to consider the alternative graded size shown below.

For example a woman wearing a size 12D can also wear a size 16B, 14C or 10E as the cup measurement is the same with the only difference being the back measurement that can be adjusted with the multiple hook and eye fastenings.

10A	-	-	-	-	-	-
12A	10B	-	-	-	-	-
14A	12B	10C	-	-	-	-
16A	14B	12C	10D	-	-	-
-	16B	14C	12D	10E	-	-
-	-	16C	14D	12E	10F	-
			16D	14E	12F	10G
			18D	16E	14F	12G
			20D	18E	16F	14G

Fitting Guides - Comfort & Wearability

Lingerie should not be felt when worn if the correct sizes are selected. A bra should not ride up at the back to be above the shoulder blades. If this is the case, the Underbust measurement is too big. It should not cut into the body at any point or fit loosely.

The cup should be filled naturally without any puckering or cup and side spillage and the underwire should fit snugly to the body without cutting in. If the Cup Size is too big, puckering and draping will occur, if there is spillage over the cup or on the sides, the Cup Size is too small.

The middle clasp at the back should be fastened allowing versatility throughout the garment's lifespan. Straps should always be adjusted last, once the bra is worn.