Women's Fitting Guides
85% of women are wearing the wrong size bra so we recommend to be professionally fitted by an im consultant every six months.
This is our complimentary service and provided free of charge and without obligation.
If you're unable to visit us or one of our boutiques in person please follow the steps below to calculate your current bra size.
A bra size is consists of two measurements:
Cup size conversions
Cup size (in cm)
Underbust size (in cm)
Graded Cup Conversions
Due to cup grading of sizes a woman can wear several sizes well especially with the multiple hook and eye fastenings offered on the back of most bras so if your desired size is not available you may wish to consider the alternative graded size shown below.
For example a woman wearing a size 12D can also wear a size 16B, 14C or 10E as the cup measurement is the same with the only difference being the back measurement that can be adjusted with the multiple hook and eye fastenings.
Fitting Guides - Comfort & Wearability
Lingerie should not be felt when worn if the correct sizes are selected. A bra should not ride up at the back to be above the shoulder blades. If this is the case, the Underbust measurement is too big. It should not cut into the body at any point or fit loosely.
The cup should be filled naturally without any puckering or cup and side spillage and the underwire should fit snugly to the body without cutting in. If the Cup Size is too big, puckering and draping will occur, if there is spillage over the cup or on the sides, the Cup Size is too small.
The middle clasp at the back should be fastened allowing versatility throughout the garment's lifespan. Straps should always be adjusted last, once the bra is worn.